COMMUNICATIONS
TRAINING
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Communications Logic Workshop Case Studies
NEW! Applying
Communications Logic Across One Function, 3 Continents
NEW!
A Fortune 500 pharmaceutical company's
Global Strategic Sourcing leaders
wanted their teams to present well-structured recommendations and
points of view, not just raw data. And they wanted the entire group
located on three continents to produce consistently high-quality
documents.
To meet this need, we trained all 100+ people in the
US, UK and Latin America to use Communications Logic when constructing
documents, and give the Directors extra training to serve as coaches.
Working in small groups, participants applied Communications Logic to
their own documents in progress. The Directors
joined their groups in critiquing each person's structure solution.
Every participant also met individually with the instructor to review
communications issues.
The program was
very well received
across the company.
One
region's leader reports that the training
"gave my
team members a new perspective on how to effectively communicate with
their stakeholders...[and] helped me to reach a higher level in the
way I sell my ideas and projects.
Communications Logic
has been successfully
applied and is making the difference."
Adopting Communications Logic as Firm Standard
A fast-growing professional
services firm
with multiple practices realized the
need for continuous improvement in its client communications. The aim?
A more sophisticated, professional, organized and faster way to create
client documents. The firm has adopted Communications Logic as its
new standard and is training professional staff at all levels.
Participants say:
"Easy
to follow flow and thought process." "[Sessions] forced me to
challenge the hypothesis that I developed along with the supporting
story lines." "Good reminder of clear, concise communications with a
point to make."
Creating Tighter Documents, Better Meetings
A Fortune 100 company’s Strategic Planning and M&A groups were not
communicating as effectively as they would have liked. Meetings with
senior management ran too long. The teams did not present their
recommendations until late in the meetings. Their reports included
unnecessary information that distracted their audiences from important
messages. The solution was for Meachin Communications to lead an
intensive Communications Logic Workshop for key staff. We delivered
training on how to synthesize messages from data and turn facts into
recommendations for action. In addition, we showed them how to
transform a logical structure into a concise, compelling document. As
one strategic planner said,
“The
example with a real document was outstanding —
really crystallized everything.”
®
Total Immersion (Logic +
Presentation Skills) Workshop Case Studies
Upgrading Both Content and Delivery
A growing investment bank wanted every
presentation
to reflect the firm’s
innovative thinking and high-energy approach to doing business. But
bank communications did not meet our client’s
high standards. Written documents did not demonstrate rigorous
logic. Incorrect grammar and usage raised doubts about the firm’s
attention to detail. Stand-up presentations lacked excitement. This
investment bank turned to Meachin Communications for Total
Immersion training. First, we provided the team with a framework
for structuring documents logically and guidelines for clear, correct
writing. Then we focused on presentation skills, so that the bankers
could deliver their messages with appropriate energy and enthusiasm
for each audience. Following the workshop, the head of the firm
reported, “You should be
proud to know that we have IMMEDIATELY implemented your concepts and
structure from last week, so I think you’ll be proud of your pupils!”
Turning Tech Experts Into Communicators
At a major management consulting firm, our client’s
project team members were technology experts, but had difficulty
conveying messages to their client simply and directly. Meachin
Communications addressed both message structure and presentation style
in a two-day Total Immersion Workshop.
•
On Day 1, the consultants developed
lean, persuasive logical structures for
their real-life client
documents
• On Day 2, they used the
same material to practice presenting with
natural ease and authority.
We videotaped the sessions and
reviewed each participant’s tape with him or her individually
One participant commented,
“Very effective class, where lessons can
be directly applied to consulting day-to-day interactions.”
®
Custom Program Case Study
Building Better Internal Relationships
A global industrial leader’s
internal auditors/consultants wanted to improve relationships and
levels of cooperation with their own clients. Meachin Communications
created a custom program that focused on managing potentially
difficult relationships. One participant commented,
“Ask the acid test question 'Would you
recommend this training to your colleagues?’ The answer
is absolutely!”
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THE WRITTEN WORD
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Editing Case Study
Refining Proposals
At a top consultancy,
a proposal team needed professional writing and
editing skills to create an important proposal in a very short time.
We worked with the team to structure, draft and refine a
differentiated response to their prospect’s request. The
consultants were able to spend more time thinking and less time
writing. The team leader said,
“The client was extremely happy with the
end product. A great example of how much value a strong editor adds to
the consulting process.”
®
Writing Case
Study
Producing Reader-Friendly White Papers
A leading consulting firm outsources
many of its intellectual capital writing projects to Meachin
Communications. Working with senior executives, we present the firm’s
insights in lively, clear and readable prose. In our client’s words,
“Thanks so much for your great work -- and
for getting it done on time and leaving happy consultants in your
wake.”
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